A marketing plan exists to set goals for content and awareness, along with establishing a path to reach them.
You have probably heard the saying consistency is key before, but why is it important? To better understand why many say that consistency is the key to success, you need to understand what consistency is.
Closing the Gap The Influencer Pay Gap. Let’s talk about what it is, and what Sailboat Marketing is doing to change it. What is the Influencer Pay Gap? Today, brands have increased their total budget for marketing, and specifically influencer marketing. Some businesses, have upped their marketing budgets to greater than 25% of their revenue. […]
Influencer Marketing? What is it? It’s relatively new, 10-15 years ago, this term had virtually no meaning. Today, it’s hard to avoid. You can open nearly any social media app and within a few seconds on scrolling you’ll see a sponsored post from a content creator with a relatively large following. Many factors go into […]