Consistency is KEY when it comes to increasing your organic growth.

You have probably heard the saying consistency is key before, but why is it important? To better understand why many say that consistency is the key to success, you need to understand what consistency is.

The dictionary definition of consistency is “conformity in the application of something, typically that which is necessary for the sake of logic, accuracy, or fairness.”

When you are consistent you bring a sense of uniformity to your social presence. Managing this persona can be a challenge to do correctly. In this blog post, we talk about what consistency IS and IS NOT!

What consistency is…

• Consistency is success.

Consistency leads to habits, habits lead to action, and action leads success. I would argue that being consistent is the greatest habit you can develop as a content creator. Without new, fresh, engaging content, you are not going to reach and connect with you audience.

• Consistency is building momentum.

Consistency is continually increasing your brand awareness. When someone consumes your content and further investigates your profile for more, they are more inclined to stick around if they see you are producing content on a consistent basis.

What consistency is not…

• Consistency is not quantity/quality.

You should never sacrifice the quality of your content for an unrealistic consistency schedule. Creating consistently does not have to mean creating content daily, I could be daily, every other day, weekly, whatever!! Find and determine a consistency schedule that works for you!

• Consistency is not worthless.

Brands succeed because of the work they are consistently putting into connecting with their audience. Most brands today have a designated social media manager on their team because they know the value consistent content creation brings in.

When you begin producing content on a regular basis, you will begin to see an increase in following, engagement, conversions, etc… It’s not a get rich quick scheme to building an army of loyal fans. It might be slow gaining traction, but the momentum that builds will pay dividends to your brand and your awareness.